Cranium Kruncher : 12 Million Produced Every Hour

According to Food Network,  the company that makes these, produces 12 million of these every hour. What is it? It's a snack, and usually comes in box.The fact that they come in a box pretty much rules out most kinds of chips. We narrow it down to some sort of snack cracker or cookie. And the answer is - Cheez-Its, which by the way now comes in a milder flavor with Cheez-It Mozzarella.