In Spite of Growing Obesity Americans Still Prefer Sugary Breakfast Cereal
With what seems like hundreds of healthy breakfast cereal choices and in spite of growing obesity, Americans still like to keep it sugary in the morning.
According to Bakery and Snacks.com, Honey Nut Cheerios and original Cheerios hold two of the top five spots for sales of breakfast cereal in the US. The sweeter of the two, Honey Nut Cheerios, holds the number one spot and generated almost $556 million in sales during the period surveyed.
While Cheerios remain the top favorite, there are still a huge number of people who like to start their day with Tony the Tiger making Frosted Flakes the number two cereal choice for breakfast. Sales of the sugary cereal were up over six percent over last year.
The top 10 cereals based on sales:
- Honey Nut Cheerios
- Frosted Flakes
- Honey Bunches of Oats
- Cinnamon Toast Crunch
- Special K
- Frosted Mini Wheats
- Lucky Charms
- Froot Loops
- Raisin Bran
If this list looks like Americans love sugar for breakfast, you're right. But there is some encouraging news. In terms of sales growth, Special K was the clear winner with an almost 22 percent increase over last year.