If you or someone you know still has a really hard time waking up in the morning even with the loudest and most annoying alarm clock you can find, then maybe it's time for the 'morning alarm.'
Have you ever hit the snooze button on your alarm only to wake up when the alarm goes off ten minutes later feeling even more tired? You hit the snooze button. Ten minutes later, the alarm goes off again and you're still groggy. Why isn't the extra time in bed making you feel more rested?