When a British reporter swallows a fly during a live broadcast, he knows the show must go on, and remarkably  he just keeps on going.

Sky News reported Adam Boulton is in the middle of a live report when a pesky fly finds slides down the hatch.

Most people it seems have had the misfortune of swallowing an insect of some sort, but a fly seems a bit meaty to be going down without the aid of some liquid refreshment.

Our hat's off to Adam for being a real pro!