The concept in the beginning of the video 'The Fox' seems to be taken straight out of a children's story or learning book. After that, it's nothing short of bizarre.

 Yvlis, the group who made the video are Norwegian brothers Bard and Vegard Yvlisaker. The duo are known for their comedy, music and appearances on variety shows. They also host a television talk show on TV Norge.

Which makes me wonder, is this a serious music video or just some comedic parody of all the other wacky music videos like Psy's 'Gangnam Style' which go viral for no other reason than their total absurdity?