The packaging says, "Looks like the Real Thing! Smells Much Better..." Would you buy Poo Dough for your kids?

I was shopping for a birthday present for one of my sons friends yesterday when my mom and I ran across this  FOUL product...

Mack Dodge

The packaging even says "Ewe, Gross & Yuck"!

So explain to me WHY someone might buy something like this, other than for a prank, because it's definitely NOT something I'd buy for my kid!