The staff at a Grand Junction bike shop helped a customer pick out a bicycle. He took it for a ride and enjoyed it so much, he never returned to pay.

Some of the best things in life are free, but this bicycle isn't one of them.

The string of events leading to the bicycle theft started at 9:45 a.m. on Thursday, April 24 when a man walked into Bicycle Outfitters at 537 North First Street and said he wanted to purchase an extra large bike.

Staff at the bike shop showed him an extra-large black Santa Cruz 50-10 bicycle which he promptly took out of the store and rode away. When he didn't return, the police were called.

The store, which has good security cameras in place, shows the man is a white male about six-feet two inches tall and weighing approximately 240 pounds.

At the time of the theft, he was wearing a dark colored hoodie, sunglasses and a baseball cap. The value of the stolen bicycle is over $6,700.

If you know or have seen the man pictured or have any information that could help police solve this case, you are asked to call Crime Stoppers of Mesa County at (970) 241-7867. All information reported to Crime Stoppers is completely anonymous.

Anonymous tips can also be submitted using P3 Tips or the Crime Stoppers website. If the information leads to an arrest, the person providing that information is eligible for a cash reward of up to $1,000.