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Legalization of Marijuana Brings New Hope to Classic ‘Hits’

David McNew, Getty Images News

While Colorado Governor, John Hickenlooper and State Attorney General, John Suthers mull over implications of the passage of Amendment 64 legalizing marijuana in the state, I decided to take a look at how the passage of the amendment might help revive some classic songs.You hear popular music being used all the time in television commercials and movies and now with the legalization of pot in Colorado, think of all the songs that could be licensed and used in marijuana advertising.

Take John Denver’s “Rocky Mountain High”, for instance.  Do you really think the high was from the altitude or some of our very own Colorado grown?

Imagine an almost forgotten song like Brewer and Shipley’s “One Toke Over The Line” being used to promote responsible pot consumption.

Jim Stafford’s “Wildwood Weed” would be a great backdrop to a commercial to educate the pot smoking novice to what marijuana is and how it should be consumed.

Peter, Paul and Mary’s “Puff The Magic Dragon” could educate youth about the dangers of being stoned, like seeing things that don’t really exist. That’s something that should be reserved strictly for adults 21 and older.

It’s no secret that in Harry Chapin’s “Taxi”,  the reason he could fly high in the taxicab is because he was smoking dope. I’m not exactly sure how that would be used in advertising since being high while driving is definitely not a good idea.

Think about how much money groups like The Doobie Brothers and Jefferson Airplane could earn by licensing their names and likenesses to what are sure to be numerous pot shops popping up around the state.  Think of it like this, “Hey dude, where’d you get this wicked weed?” .. “I scored it at the Doobie Brothers down on Main. It’s their special Black Water blend. And they sell these giant bags of Cheetos and huge boxes of Goldfish there too!” ..  “Wow, man..”

Of course, the possibilities go on and on and on. You’re welcome to add your own in the comments section below.

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