Former Denver Mayor Wellington Webb came up with a novel idea of how to deal with the naming rights to the Denver Broncos' stadium since they no longer have a sponsor. His idea gave me an even broader idea for naming rights.
The sale of marijuana has seen staggering growth since being legalized in Colorado in 2014. At the end of October, sales surpassed $4.2 billion. Pot is now generating over a billion dollars in sales annually.